Hublot Brand Activation Runs Like Clockwork at 2018 FIFA World Cup Russia

Hublot Brand Activation at World Cup Russia


The 2018 FIFA World Cup Russia has been awash with success for the Swiss watch manufacturer Hublot. We have been supporting Hublot every step of the way with high-quality entertainment from its Harrods launch as the official timekeeper for the tournament to the afterparty in Moscow, Russia.


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The 2018 FIFA World Cup Russia presented a global stage from which brands had the perfect opportunity to be seen and exhibit their latest products and services. Hublot was at the forefront of providing pioneering tech to FIFA. In addition to timing the 90-minute game to perfection, the official Hublot watches worn by referees assisted with goal-line technology, an exciting new development for this year's tournament.

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We ensured that every minute of the brand’s campaign was filled with engaging entertainment. At the after party guests couldn't help but stare in amazement at our fascinating luminous walkabout characters. Our acts created a dreamlike atmosphere to end the 31 day festival of football.  The LED entertainment brought together the ethereal roaming Crystal Wing Act and Lunar Mime Characters.

Together, our LED entertainment built an elaborate on-brand experience to give the closing party that luxurious feeling - similar to the feeling experienced when wearing a watch made by Hublot. By combining these two entertainment options and linking them with famous brand ambassador, DJ Snake, the guests’ journey through the afterparty turned into an immersive brand experience that guided VIPs from the entrance to the main stage and beyond. 

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Love the watch? Hublot is changing experiences for sports fans for the better. Find out more about the range of Hublot watches that are perfect for your game. Whether it’s football, golf or music, the watches provide live updates, count your score and enhance your game on and off the field. 

Just like Hublot and its watches, we are we’re doing the unheard of with our entertainment, by creating pioneering LED entertainment experiences to enhance your event. 


Hublot Brand Activation at World Cup Russia

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If you missed out on the Hublot brand activation at Harrods, London? Find out how our award-winning street dance crew showcased original entertainment for the launch.

If you’re looking for LED entertainment for your brand activation, then don’t hesitate to get in touch with our team of Entertainment Specialists who will work with you to develop a brand experience to remember. 

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