Hublot Brand Activation at Harrods with Football Star David Luiz | What It Takes To Become A Champion

Hublot Brand Activation at Harrods with Football Star David Luiz | What It Takes To Become A Champion

01/06/18

Just days before the FIFA World Cup is due to start, the Swiss luxury manufacturer Hublot, revealed a new sports watch in Harrods, London. The highly anticipated new watch will be the official timekeeper by FIFA referees in Russia this summer.

During the launch, guests saw a new immersive 3D football light installation created by Hublot. Attendees also witnessed our award winning Street Dance Crew at the football themed cocktail reception located in the Hublot Fine Watch Room at the world famous London store.

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Hublot Brand Activation at Harrods with Football Star David Luiz | What It Takes To Become A Champion

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The brand activation was a huge success and saw surprise guest and football star, David Luiz, join the select Hublot family of brand ambassadors next to other champions such as Usain Bolt, Diego Maradona and Jose Mourinho. 

David Luiz commented on his new friendship with Hublot: “I have long admired the  brand for its innovation, bold designs and daring attitude it’s a perfect fit for me and my style of football”

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Hublot Brand Activation at Harrods with Football Star David Luiz | What It Takes To Become A Champion

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Ricardo Guadalupe, CEO of Hublot, and David Luiz, new Friend of the Brand © Hublot

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Hublot Brand Activation at Harrods with Football Star David Luiz | What It Takes To Become A Champion

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Harrods and Hublot have a long and successful partnership creating many unique launches and collaborations over the past few years. Our team of entertainment specialists were delighted to work with both iconic brands on this launch.  
 
The top brands worked with Scarlett Entertainment’s Iwan Kuchenberg who collaborated with them to ensure that the principles of precision, timing and quality that are evident in the watch were demonstrated in the bespoke dance performance.   

 

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Hublot Brand Activation at Harrods with Football Star David Luiz | What It Takes To Become A Champion

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Hublot animation at Harrods

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Hublot Brand Activation at Harrods with Football Star David Luiz | What It Takes To Become A Champion

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Window at Harrods with Hublot Ambassador Diego Maradona

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Helen David, Harrods Chief Merchant, said: 
 
“Harrods and Hublot are two brands with a shared commitment to challenging expectations to create the most exclusive experiences for our clients.  Since the launch of Hublot at Harrods in 2010, we have had the pleasure of collaborating on many creative campaigns and initiatives, from the Art of Fusion last October to the recent unveiling of our ‘world of’  Hublot boutique within the new Fine Watch Room. Our partnership continues to go from strength to strength, and now culminates in our welcoming Hublot’s ‘Champions’ Advice’ campaign to the store. Hublot’s  Champions’ Advice is particularly exciting as it will be brought to life  across so many touch points across Harrods and we welcome all visitors to  engage with this truly creative campaign ahead of the event this is all building up to the World Cup later this summer.”

Scarlett Entertainment supplies many iconic international brands with high quality entertainment enabling #EventProfs to achieve their goals for brand activations and other promotions.

If you are looking for specialist entertainment for your brand activation to help you achieve media attention and do the unheard of then please do get in touch with our global team.

 

By_Elliot Pettifer

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