This Week In The Event Industry: 9th June

This Week In The Event Industry: 9th June


Happy Friday event profs! It’s time for our weekly roundup of event news. 

What happened this week in the event industry we hear you ask? A whole lot! This week there is talk about Tilda’s biggest brand experience, an illustrated guide to the customer journey, 10 of the best meeting destinations if you’re on a budget and why everyone loves animatronic animals. 


Urban Tri: Try Event

This was the first big experiential event from the rice brand Tilda. Held at Lumiere London, the event featured a host of workout experiences alongside Tilda recipes provided by experts. 

Camilla Cheeley, the brans head of innovation and communication, talks to Event Magazine about the concept behind the event. Answering questions that should be the consideration of each brand event – it’s the perfect checklist as well as an insightful look at this particular brand experience. Read the full article here


The Customer Experience Curve 

This is the framework that will help you map your customers’ journeys when it comes to events. Essentially a timeline, it highlights any problematic areas that might affect your customers’ experiences when they’re at the event. 

Helping you to identify your touch points and where they fit on the experience grid, this article will help you to draw your experience curve and understand how your products and services will be perceived at your event!


10 Budget Meeting Destinations

Planning and executing destination events can be a drain on resources due to the very nature of travel, however there are some destinations out there where the cost to hold a meeting won’t be too different from home! 

Event Manager Blog have listed 10 destinations from around the world where your event budget will go that little bit further. By taking a city’s median salary and combining it with the median home value you can get an idea for the cost of living in that city – a great indicator for those looking for a budget meeting destination. 

Read the whole list here


They say never work with animals… 

We’ve all heard that saying ‘never work with animals’, well now that is becoming defunct because animatronic animals are becoming ever more realistic without the other obvious implications! 

Frequently featured in movies and across the entertainment industry – here’s how animatronic animals work and why you should consider booking one for your next event! Read it now.

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