This Week In The Event Industry: 13th January

This Week In The Event Industry: 13th January


It’s time for our event industry roundup, packed full with the latest stories from the event world and from experienced event professionals!

This week we’re talking about the launch of a new VR product from Freeman, activations at the Golden Globes, event success for Abu Dhabi and why the comic book convention is the future of exhibitions.

Transforming Brand Experiences

Freeman has launched five new VR products and services aimed at completely transforming the brand experience. These now VR products will allow audiences to walk through experiences in stereoscopic 3D. This large-scale VR will allow audiences to interact with products that would previously have been too large to demonstrate in person.

You can read more about the exiting new possibilities for VR brand experiences over at Event Magazine.

Golden Globe Activations

Whilst much of the world is talking about the Golden Globe in terms of who won what and Meryl Streep’s dig at Donald Trump, the events industry is looking at the awards from a different angle – the activations.

Lavazza coffee was lucky enough to be the official coffee provider for the Golden Globes this year with a pop-up café located within the Lounge. Serving a range of their signature ‘coffeetails’, Lavazza also debuted their latest product and served all drinks in limited addition cups. The perfect setting to showcase their brand to high-profile celebrities, you can read more about Lavazza’s Golden Globe activation here.

Big Event Gains For Abu Dhabi

2016 was a great year for the Abu Dhabi Convention Bureau, which attracted a large amount of business to the emirate. 14 successful conference applications were made which are expected to attract over 35,000 delegates to Abu Dhabi in the next few years.

To find out more about the major bids won by the Bureau in 2016, visit Conference and Meetings World.

Why Comic Book Conventions?

Comic Book conventions are hugely successful attracting hundreds of thousands of visitors worldwide. What makes them so successful and what are the takeaways for our own industry exhbitions?

Event Manager Blog looks at: cosplay, niche presenters, exclusives, and much more! A must read.


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