Entertainment Experiences At CPHI Worldwide
Scarlett Entertainment worked with UBM, the market leader in business to business events across the globe, to produce entertainment for the worlds largest pharmaceutical exhibition CPHI Worldwide.
The world’s largest pharmaceutical exhibition, CPHI Worldwide, houses six individual pharma events covering all industry sectors - from ingredients and FDF to machinery, packaging, outsourcing and biopharmaceuticals. Uniting over 45,000 pharma professionals from around the globe and more than 2,500 international exhibitors, it is the place to network and source cost-effective pharma solutions from all over the world in just three days under one roof.
Our brief was to supply the event organisers, UBM, with high-quality entertainment experiences across the three-day event.
We created a huge range of entertainment experiences inclusive of Fizz Bartender, Virtual Golf Simulators, Scientific Cocktail Makers, Mobile Massage Parlours, Musicians and much more.
Our Virtual Golf Simulator created a focal point for Directors, Senior Managers and Executives to share ideas and network in a relaxed environment at the corporate event. The new piece of kit invited professionals to see how far they could drive a golf ball in a virtual environment. Delegates were given the golf ball they hit as a take-home memento.
Another big hitter at the exhibition was Scarlett Entertainment’s Molecular hostess which we created specifically for the event. Our client was so happy with the costumes, they featured the act in videos shared on social media.
Kate Fowler Entertainment said:
"CPHI Worldwide was an incredible event to be a part of and it was a real pleasure to work with the event producers to design entertainment for their customer experiences and to promote the event, generating excitement about the expo and encouraging repeat visitors and exhibitors. We supplied everything from massage therapists to barbers, headshot photographers, musicians, caricaturists and more to ensure that guests left with wonderful memories of the three-day event. Each zone was hugely busy throughout the three days and received fantastic feedback all round."
Mathilde Canterini, Operations Executive for UBM spoke to us after the event:
“It has been a great pleasure working with you as well during the show and I am looking forward to working with you again”
Taru Jain, Senior Manager in New Products, AKUMS Drugs and Pharmaceuticals spoke about the event.
“When you say everything under one roof, you can actually come (to CPhI Worldwide) and see what everything under one roof means. The idea of this event is to touch base, to make deeper connections with the connections that I already have and to find new business. It's extremely important!”
If you would like one of our Entertainment Specialists to help you create engaging experiences at your world conference or exhibition then please contact our team of specialists.