Award Winning Product launch for TCL at IFA in Berlin

Award Winning Product launch for TCL at IFA Berlin

17/09/18

We helped TCL, the most rapidly expanding Chinese electronics brand, create an engaging exhibition stand full of quality entertainment at the IFA in Berlin which resulted in an award-winning product launch. This was achieved in collaboration with 'Do it Now Expo' who supervised the TCL stand at the IFA.

TCL lit up the Do It Now Expo with a range of interactive entertainment options provided by Scarlett Entertainment. Our Walkaround Human Robots Berlin brought the exhibition to life by providing unique interactions to enable guests to be more involved with the exhibition.

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Award Winning Product launch for TCL at IFA Berlin

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Award Winning Product launch for TCL at IFA Berlin

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Award Winning Product launch for TCL at IFA Berlin

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Award Winning Product launch for TCL at IFA Berlin

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Meanwhile, our Football Juggler drew people towards the brand new 8K televisions launched at the other end of the exhibition. The TCL QLED TV X8 launch at IFA took home the grand prize; Display Technology Gold Award. The manufacturer said that the expanded range of AI-powered products is part of TCL’s efforts to build a smart home ecosystem that provides consumers with “a simple, personalised life experience.”

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Award Winning Product launch for TCL at IFA Berlin

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Award Winning Product launch for TCL at IFA Berlin

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Scarlett Entertainment’s hostesses (dressed in white) along with our large group of promoters (in grey) also worked with the TCL team to help display and explain products. Our Models and Hostesses created a perfect VIP experience for guests making all exhibition visitors feel extra special.

Finally, our Entertainment Specialist, Iwan Küchenberg flew to Berlin from our UK Headquarters to orchestrate our entertainment and he made certain that the whole event ran smoothly.

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Award Winning Product launch for TCL at IFA Berlin

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Iwan said:

"The IFA is by far the largest Tech exhibition in Europe, with almost 30 Halls and more than 1800 exhibitors all vying for the visitor's attention. As such, it was crucial for TCL to secure eye-catching acts that attracted people to their stand. Everybody will agree that there is nothing worse for a company than spending time, energy and money to be at a trade show, and then not attracting the right footfall. I think that the secret to a successful  trade exhibition lies in creating engaging experiences, where people think 'oh that looks fun, I''ll stick around'. You've got to offer visitors more than just your product, you have to entice them, make them want to stick around, create a buzz. Our highly professional and reliable artists delivered on all these fronts, and  gave TCL so much visibility at an exhibition with thousands of exhibitors, definitely money well spent!"

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Award Winning Product launch for TCL at IFA Berlin

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Many of our entertainment options are able to incorporate branding into their acts whilst creating fantastic experiences for your audience. If you would like us to create incredible entertainment experiences for your exhibition or product launch then please contact us.

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