Attendees Enjoy Activities, Experiences and Workshops at CPhI Worldwide in Frankfurt

Attendees Enjoy Activities, Experiences and Workshops at CPhI Worldwide in Frankfurt

22/01/20

Event planners of one of the biggest events in the pharmaceutical industry got in touch with our Sales Manager Kate last year looking for unique and engaging customer experience ideas for the occasion. Also in search of some music for the happy hours at the end of the day for the three-day event, they trusted Kate to put some options together for them to consider. 

Having successfully provided the entertainment for this specific event in previous years, Kate accepted the challenge of making the 2019 exhibition even bigger and better! What was new this year was the fact that event organisers wanted to have some entertainment in the registration/cloakroom area to make the waiting more fun for people. 

They ended up opting for the customer experience ideas listed below: 

 

Mobile Coffee Tricycle

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Attendees Enjoy Activities, Experiences and Workshops at CPhI Worldwide in Frankfurt

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Attendees Enjoy Activities, Experiences and Workshops at CPhI Worldwide in Frankfurt

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Mobile coffee tricycle that print logos was set up to offer attendees delicious coffee with the CPhl logo on them. The printer also printed selfies and photos of customers onto coffees, as you can see in the pictures below. The basic colour of the print was brown and organic, with soy and lactose-free milk available. Branded on both sides as well as both doors, the tricycle was personalised for the occasion.

Aware of the importance of offering eco-friendly options, event organisers opted for cups were biodegradable, PLA, petroleum-free and made with paper from sustainable forestry. Lids for the cups were are biodegradable and made from CPLA-bioplastic which is petroleum-free and starch-based

 

Aerial Silks Act

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Attendees Enjoy Activities, Experiences and Workshops at CPhI Worldwide in Frankfurt

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Our fabulous aerialist performed three choreographed shows per day (across the three days) welcoming guests to the expo, amazing everyone with her beautiful artistry and flawless technique.

 

Female DJ

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This sophisticated and talented DJ created the perfect atmosphere at Chpi happy hour with playlists that included lounge music, deep house, bar grooves, Indie, dance, Nu disco, funk and mixed music!

 

Perfume Workshop

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Attendees Enjoy Activities, Experiences and Workshops at CPhI Worldwide in Frankfurt

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Visitors experienced different fragrances and combined the ingredients together to create their own custom scent. Containing each participant personalised scent (EU certified ingredients), everyone was provided with 5ml bottles which were presented with auxiliaries such as scent strips and ingredient cards and branded stickers. 

 

Golf Simulator

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Attendees Enjoy Activities, Experiences and Workshops at CPhI Worldwide in Frankfurt

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A fully branded golf simulator was set up at the entrance of the expo for attendees to try their hand at the sport and compete in daily and event long tournaments. Each guest had 4/5 minutes to try and get their ball into the hole in as few swings and with as much accuracy as possible. 

The data was recorded in the simulator, allowing the host to announce the winner at the end of the day as well as the overall winner at the end of the event. Every participant was given a branded golf ball to take away with them!

 

Shoeshiner

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Attendees Enjoy Activities, Experiences and Workshops at CPhI Worldwide in Frankfurt

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Event organisers opted for shoe shiners to provide shoe care expertise for this three-day event in Frankfurt. Providing all equipment including chairs, these 21st-century shoe shiners definitely gave people something to talk about besides leaving shoes clean and shiny as ever before!

 

Event Barbers

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Offering attendees with the opportunity to treat themselves with a professional haircut or beard trim, event planners also opted for a pop-up barber service that included traditional cut with a scissor and neck shave with razor or machine as well as beard grooming. Service also included traditional line-up with the razor and a hot towel finish. Face masks were also provided for those interested.

 

Massage Therapists

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Offering event goers with a space for relaxation and aiming to promote wellbeing among them, massages were provided by six different masseuses. Long queues and happy faces were seen throughout the three-day expo!

 

Skyline Club Band and Unplugged Party Band

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Attendees Enjoy Activities, Experiences and Workshops at CPhI Worldwide in Frankfurt

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Skyline performed a range of popular songs from the 70s, 80s, 90s, as well as current chart hits to entertain exhibitors during happy hour, whilst our Unplugged party band delighted listeners with acoustic background music whilst exhibitors and attendees did some networking. 

 

Photo Station

Last but not least, a  state-of-the-art, professional photo station was set-up with one photographer and one assistant in charge of it, allowing guests to take and print some branded photos on-site to take home as a memento!

Wacth below some of the highlights of the event!

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CPhI is a renowned pharmaceutical event with over 30 years' experience of bringing together professionals and decision-makers in pharma. Creating a space where niche and top buyers and sellers can meet in nine event locations around the world, CPhI hosts quality conferences, free seminars, Awards and even pharma community charity expeditions.

If you’re looking for unique, engaging and interactive entertainment options for your next trade show or exhibition, we will be more than happy to help you find them or create them!

Contact us today, ask to speak to one of our Entertainment Specialists and ensure yours is an event to be remembered!

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