How to Surprise Millennials and Draw Social Influencers to Your Event Using Experiences
Millennials are a generation that has been raised alongside the expansion of technology and most if not all are reliant on connectivity technology through both mobile phones and social media. With an ever growing need to stay connected and share moments with peers - millennials and ‘generation Z’ are quickly becoming target audiences for events, brands and companies.
With social media platforms such as Instagram, Snapchat and Twitter tapping into the need to share anything and everything with peers and followers, this need of staying ‘current’, living a lavish lifestyle and attending glamorous events is all intertwined and something that can be capitalised on by event organisers, brands and businesses.
Over half of millennials report that people ask them for their opinions and purchase advice influencing four to five of their family and friends. Imagine this on a larger scale with influencers who have over 500,000 followers on Instagram and you can see how these youngsters and social media savvy individuals are shaping current consumer markets.
Millennials and social influencers engage with brands far more extensively and on much more personal and emotional levels which are entirely different to past generations. With collaborations between social influencers and brands, paid advertisements on Instagram and YouTube and all expenses paid trips to luxury locations - the relationship between brand and social influencers is much more personal.
Social Influencers and Event Experiences
Millennials favour experience over goods, but with their disposable incomes and need to keep up with what everyone else is doing to avoid FOMO (Fear Of Missing Out) attendance and revenue from festivals has skyrocketed with Coachella selling out in just three short hours.
How to Surprise Millennials and Draw Social Influencers to Your Event
How do you surprise the individuals who are glued to their phone and constantly sharing their lives with their followers and interacting online on a daily (if not hourly) basis?
Pop up stores and spontaneous experiences are a fantastic way of reaching out to social influencers and creating experiences for millennials that they will want to share on their social media channels and with followers, friends and family.
Armani’s New York beauty pop-up, the Armani Box targeted two key influencers, Aimee Song and Camila Coelho — who have a combined reach of over 12 million followers on Instagram alone. Rather than using Song and Coelho for content creation, Armani used them as the star attraction, tapping into their social status and cultural capital in order to draw a crowd, which worked exceptionally well. The New York pop up store was soon packed with beauty fans as the bloggers hosted a live makeup tutorial and gave customers advice on what colours to shop for.
Source: Camila Coelho
Pop Up Stores - How to Surprise Millennials and Create Unforgettable Event Experiences
Pop up stores are fantastic for creating a buzz for a short sharp period of time and they get people talking, both on and offline. When combined with social influencers, pop up shops are a recipe for success as they not only receive attention from the influencers followers, but in turn encourage and draw fellow millennials to the pop up who desire to align themselves with the brand and influencers in attendance.
Our Immersive Virtual Reality Domes are perfect for creating media buzz both on and offline and can be completely customised to feature your branding, company name, campaign slogan and company colours. The ultimate pop up experience for millennials, these virtual reality domes not only spark attention from the offset but they provide attendees with a new and innovative experience that combines technology with a surprise factor.
You may have noticed a trend on your Instagram feed in the way that social influencers and millennials are now taking their photos. Backdrops are everything and can make or break a photo. Flower walls boast a backdrop that is almost irresistible to millennials and social influencers, with it’s soft colours, floral aesthetics and stunning instagrammable qualities. If you want to get millennials and influencers snapping pics at your event… get a flower wall.
Insta Selfie Printer
A new and unique photo experience, this exciting and eye catching system uses the latest technology to allow your event goers to print out photos taken on their mobile phones instantaneously on branded magnetic paper. This Insta Selfie Printer is guaranteed to appeal to millennials as they can instantly share their photos on their Instagram using your chosen hashtag or branding.
Unforgettable Event Experiences for Millennials
Another method you can use to surprise millennials and draw social influencers to your event is by providing them with unforgettable experiences that are in line with the latest trends. Virtual reality does just that. Tapping into the latest in technology and event trends, VR boasts unforgettable experiences that are a delight to all the senses and provide attendees with a new experience that they will be itching to post about.
Our Immersive VR Event Activations create customisable VR experiences that can be adapted to suit a wide range of events whether it be a brand launch, fashion event, corporate event or pop up store. Our VR experience team has delivered over 300 immersive productions for a range of high-profile clients including Uber, Facebook, Google, Sky, Condé Nast, Land Rover and many more, making it a hot topic amongst millennials and the perfect way to draw social influencers to your event.
Pop Up Hair and Beauty Bar
A pop up hair and beauty bar that is guaranteed to draw millennials to any event. Our pop up bars offer hair styling, makeup, Ibiza/festival style glitter and face painting, nails/manicures, spray tanning, DJ set up, GIF booth and flower walls. Having hosted pop up bars at popular venues such as Destino, Beachhouse, Nikki Beach, Blue Marlin Beach Club, Nassau and more, this surprise beauty makeover is perfect for beauty events looking to reach younger demographics and create a buzz both on and offline.
Attract Influencers, Create a ‘Buzz’ and Offer Something Unique
There are many ways on how to surprise millennials and draw social influencers to your event, and, creating event experiences that go above and beyond the norm is a good place to start. In a world filled with powerful social media influencers and creating shared moments and unforgettable experiences for millennials presents a fantastic opportunity for you to surprise your target audiences and draw social influencers to your event.
With social influencers and brands working together closer than ever, creating personalised touches at your event is a great way to build long lasting relationships with social media savvy influencers and will stand you in good stead for future events and campaigns. Reaching out to new audiences by creating unforgettable event experiences for millennials and like minded target clients and consumers is a fantastic way to align your brand/company as industry leaders who care about their target audiences.
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