Corporate Event Trends For 2018

Corporate Event Trends For 2018

This year has seen a rise in new and innovative concepts in corporate event entertainment and in 2018 we are predicted to have even more corporate events globally as more and more corporate entities are turning to live events for exposure. So, here is an opportunity to find out about all the latest corporate events trends that can help you keep ahead of the game in this extremely competitive environment. 

A study this year showed that over 50% of marketers say their primary reason for events are lead generation or sales and community building, They also concluded that 95% of marketers agree that live events provide attendees with a valuable opportunity to form in-person connections in an increasingly digital world. Therefore, it is vital to be on trend if you want to make an impact and that is where we come in. 


What Will Be The Corporate Event Trends In 2018?

We already know technology is now playing a huge part in corporate event entertainment and that clients are seeking fresh and unique concepts that will make their events extremely memorable and we also know that conventional venues and standard catering are a thing of the past. It is worth noting that one of 2017’s biggest trends has been consumer interaction at events and this is set to rise dramatically in 2018.

Interactive Corporate Event Entertainment Is a Must For Forthcoming Events

Event attendees these days are no longer contempt is sitting and observing, they want to be involved. From trade stands to promotional events it is key to involve your attendees and provide experiential activities to increase the likelihood of purchase or reach via social media sharing. Because of live streaming, and other digital platforms, it is now possible to not have to actually attend an event and is therefore why corporate events in 2018 will have to maximise interactivity to keep audiences coming. 


Corporate Event Trends For 2018

Interactive Sound System


If you take anything away from this article it's that interactive entertainment is one of the biggest corporate event trends of right now and a necessity for event planners organising events in 2018. Fear not as Scarlett Entertainment has you covered. Some wonderful new experiential entertainment options include the Interactive Sound System, Hashtag Photo Mosaic and photo booths are also increasingly popular with more and more fascinating variations.


Up and Coming Event Technology Trends


New and popular technologies are a rich source for finding cutting edge corporate event ideas. 2018 is guaranteed to have a lot more live streaming, use of smartphones and apps that lead to better social media impressions, augmented and virtual reality as well as new pioneering technologies that have yet to see the light of day. 


Robots have been a popular choice of corporate event entertainment for a long time. They offer interaction, customisability, branding options and that all important photo opportunity that is shareable on and social media. If you can get your logo onto a robot and get your guests to post it on their accounts, you’re immediately gaining brand exposure. 


Corporate Event Trends For 2018

Interactive Event Robots


Development in AI technology means that guests at corporate events in 2018 will fall in love with robots all over again. Not quite fully self-aware, but immensely impressive, are the Interactive Event Robots from China and available worldwide. These are two of the most technologically advanced robots in the world with more functions and customisable options than you could ever need for a single event.


You will also notice a sharp rise in virtual reality at corporate events in 2018. This will include the likes of live VR painting to Immersive customisable and brandable virtual reality booths and more. Just you wait and see.


Corporate Events in 2018 Will Demand Unique Venues and interesting foods


Long gone are dull meeting rooms, blank canvas trade show centres, empty corporate spaces and conventional catering services. The latest trends are pop-up venues, stunning decor and ground-breaking food suppliers. In fact you don't even need an actual venue. According to EventBright pop-up events are currently the in-thing. This allows event planners to be extremely creative with an open space and include some the much needed interactivity. 


Corporate Event Trends For 2018

Cocktail Pearls


Bespoke Ballon Decor can create imaginary worlds, the fully brandable Land Rover DJ Booth brings a DJ to Where DJs cannot normally perform, which is perfect for a brand activation in middle of the high street, and the Vintage Party Bus can host an elegant drinks reception whilst on a sight seeing tour.


Amazing foods and drinks is a huge corporate event trend right now with the likes of Cocktail Pearls, Chocolate Tap, Liquid Nitrogen Custom Popcorn and Scientific Bartender really pushing the boat out and offering feasts for eyes as well as the mouth.



For any tips, inspirations and bookings, you can contact our Specialists at Scarlett Entertainment.

Also be sure to check out our Ideas blog for creative ideas such as:

__By Tom Drakett

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