15 Event Tech Terms Every Event Planner Should Know
With technology in the entertainment industry taking giant steps in the last years event planning language has seen an important increase in the number of event tech terms all event professionals need to be comfortable using.
As event technology experts, we have put together a list of the 15 event tech terms every event planner should know and also examples of the latest event technology trends that can exemplify every concept.
15 Tech Terms for Event Planners
1. Event Technology
The set of devices, procedures and techniques that elevate live event experiences.
An abbreviation for audio/video. AV can be related to the equipment needed for an event (amplifiers, speakers or screens or the technology used to deliver live audio and visual effects.
Example: A good example of this would be this AV Events provider. Specialists in combining display technologies to create sensory experiences that engage clients, bring brands to life and create an immersive space for event attendees.
An acronym for ‘Augmented Reality’. A type of technology that creates a mixed reality by combining digital elements with our environment. These digital graphics are often viewed through a camera or smartphone, just as was the case of ‘Pokemon GO’.
Example: Holograms are a great example of AR applied to live events.
The above explanation leads us directly to this one. Holography is an advanced photographic technique consisting of the creation of 3D images. Therefore, an hologram is a three-dimensional image. A clever way of augmenting our reality, holograms can be used to create a dramatic impact at events.
Example: An increasingly popular technology in live event entertainment, holograms have been used by the one and only ‘Queen B’ herself during her 2013 Super Bowl Halftime Show. Performers usually make use of holograms to provide an unexpected appearance or intervention. A great example is our Holographic Singing Show in which our singer performs with holograms in the background. Could you tell who the real one is?
An acronym that stands for Virtual Reality. In contrast to Augmented Reality, VR is a technology that creates a completely new virtual environment for viewers. The perfect technique to immerse people in a new world. Virtual reality graphics are so convincing that viewers react in the same way they would do in the real world.
Example: The Fear Capsule is an incredible VR simulator that provides participants with the opportunity to overcome their fear of heights. By wearing this simulator’s goggles, viewers will be transported to a totally new space where they will find themselves standing on a ledge overlooking a terrifying drop. An experience not suitable for the faint-hearted!
A ‘Light Emitting Diode’ is a source of light that glows when electricity passes through it. An alternative to incandescent or fluorescent lighting, LED lights have become increasingly popular in entertainment due to their cost-effective nature. LED bulbs require less energy, are more environmentally friendly and last longer than other light sources.
Example: Many of our entertainers have seen so much potential in LED lighting and use this technology to provide events with affordable and and visually stunning entertainment options. Acts such as these LED Butterflies are a perfect example of how LED transforms any costume of act into something truly spectacular.
Radio-Frequency Identification is a type of technology that enables wireless communication between a sender and a receiver. Receiver devices detect a wireless signal broadcast by sender devices. This way, by wearing a RFID wristband, an event goer can post content on social media or make payments easier and faster, among other functionalities. Essential vocabulary in event planning language, RFID is gaining increasing relevance this year. If your event attendees are Iphone users, then this blog post about iBeacons might be of your interest.
Example: An attendee’s social media profiles can be connected to their wristband, enabling them to easily check-in or participate in social activations at the event (e.g. a photobooth that can immediately post the photos to Instagram).
8. VIDEO MAPPING
A visual technique that consists in projecting graphics onto real surfaces, video mapping creates moving 2D, 3D and 4D images. These images are generally accompanied by other visual and sound effects for added impact. A creative way to bring architecture, monuments and any other object to life, video mapping is one of the most popular event technology trends and is also a tool used for marketing and advertising.
Example: Is there anything more spectacular than ‘moving’ buildings? Although this is only an illusion, this is precisely what video mapping can make viewers perceive. This Building Video Mapping service not only enhances the beauty of architecture but also allows event technology experts to transform any space into an immersive experience by making use of it. Best of all? This technology also works in objects such as cars, walls, stadiums, cakes and even faces!
Ultraviolet light is a type of electromagnetic radiation. Invisible to the human eye, ultraviolet light is all around us at all times. It is safe in very small doses, which is why artists and event technology experts have started to use it for entertainment purposes. How is it possible to see it with it being it invisible? By combining it with fluorescent painting, clothing and props.
Example: These UV Ballerinas are the perfect example of an entertainment option that combines fluorescent face and body paint with UV lighting. A simple but very creative way to glow in the dark, ultraviolet light can be an alternative to LED and other luminous options.
This term has two meanings. On the one hand, it refers to a style of performing art. On the other, it is a concept that gives name to the equipment used in a poi performance. As an form of object manipulation, it consists in swinging linked weights that generate diverse rhythmical and geometric patterns. Poi equipment on its part can be made of different materials such as handles, weights or effects (LED or fire).
Example: Originated with the Maori People of New Zealand, the most popular types of poi nowadays are connected with LED lighting and fire. As an example, these LED Poi Female Performers who are skilled poi spinners that use LED poi as a tool to display different images.
11. LIVE STREAMING
One of the most popular event tech terms for event planners nowadays, live streaming is the broadcasting of real-time live video to viewers anywhere in the world. What event tech is it needed for this? An internet enabled device and a platform to broadcast on.
Example: Live streaming allows you to share what’s happening at your event with a wider audience. This content is unedited, uncensored and unrehearsed. Nowadays, major events such as the Football World Cup or the USA President inaugural speech are good examples of events that have used live streaming with an enthusiastic response.
12. EVENT APP
A computer program designed to run on a mobile device, an event app has become an indispensable working tool for event planners and a common term in the event planning language.
An event app can inform attendees about the event agenda, include a map of the venue, allow organisers to livestream the event, allow users to see the best photos and makes it easier for everyone to share content on social media, among other functionalities.
Example: Your Branded Polaroid Online is a custom app and printer for events. Easy to download onto any mobile device, once you have the app and the printer set up, users can quickly snap photos at your event and print their photographs. Photos can then be encased in a tailor-made branded frame, allowing brands to promote their business in an effective and personalised way.
A hashtag is a character string formed by one or various linked characters preceded by a hash (#). A type of metadata tag, a hashtag is not only one of the most popular event tech terms nowadays but also an essential tool in other sectors. It allows microblog and social media users to share and group relevant content quickly, easily and effectively.
Example: This Digital Hashtag Projection Wall perfectly exemplifies how hashtags elevate live event experiences. A service that allows guests to select and display photos in a slideshow, they can simply do this by using a hashtag that can be specifically created for your event.
14. LIGHT PAINTING
A photography technique that consists in ‘painting’ with light. Light art is a unique graphic discipline that makes use of long exposure photography to capture the light path or the trails of light created when drawing in the air with hand-held light sources.
Other light painting techniques don’t involve a camera. In these instances, by using a ray of light on a luminescent board, artists can paint an image. A light painter is the artist behind this. After each photograph, the results can be instantly seen on a computer, a monitor or a canvas in the case of live light artists.
Example: Among all event technology trends, light painting is probably one of the most unknown ones. However, it’s an art that started developing at the beginning of the 20th century and it’s increasingly requested by event technology experts and planners trying to tell a story or create art in a different way. As an example, the below Light Painting Act creates a unique story that will captivate event guests of all ages.
15. MULTIMEDIA SHOWS
Live performances that make use of different content forms such as video, image, text or audio. Event technology experts agree multimedia resources are a unique and effective way to create immersive and sensory environments that enhance the event experience. In fact, the Event Technology Awards recognise the achievements of companies delivering digital and technological solutions to the events industry.
Example: Art based entertainment such as these sensational Immersive Multimedia Galleries are an alternative to live shows and a perfect example of the power of multimedia in event marketing. Fully customisable, they’re available in different sizes and can even be used to create a greater sensory impact.
The above event tech terms should already be in all event technology experts’ daily vocabulary. Providing you not only with the latest acts but also with the event planning language needed to make well-informed decisions. Our Entertainment Experts have the knowledge and expertise to help you create the unheard-of with the latest event technology trends.
Spread knowledge and share other event technology trends with us!
This list of 15 event tech terms are only a sample of the wide range of concepts in event technology. We would love to see further event planning language and examples and we will be more than happy to define any other terms you need us to. Just tag us on social media and raise a question!
If you’re interested in exploring further event technology trends, don’t miss this Event Entertainment Trends post focused on what you need to create technological experiences.
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Enquire about technology entertainment and all the different customisation options available by contacting our Entertainment Account Managers. Specialists in translating any concept or idea into reality, our in-house production team and performers can create fully bespoke and unique shows and entertainment experiences especially for your occasion. Get in touch with an idea, we will work with you to create an entertainment experience unlike anything else.