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Booking Entertainment for Sporting Events

Keep sports fans amused and engaged with world-class entertainment

Looking to hire entertainment for sporting events? You’ve come to the right place. With long-term partnerships with the likes of Formula One and experience delivering entertainment for US half time shows, as well as countless fanzones at sporting events across the globe, Scarlett Entertainment offers a decade of experience and specialist knowledge. 

Deliver your opening ceremony with a kick by incorporating a variety of high-impact entertainment. Versatile performers such as flag dancers and stilt walkers can change the colour of their costumes and props to reflect counties’ flags, while cultural musicians and dancers are brilliant for bringing a flavour of the teams’ home nations. Themed dance troupes combined with bespoke video mapping or aerial performance teams serve up spectacular half time entertainment - just add live bands, stadium singers or cheerleading squads for double the impact!

Keep sports fans amused and engaged with interactive fanzone experiences. From photo opportunities with sports star lookalikes to freestylers, football walls and comedy character walkabouts, our roster of mix and mingle entertainment is sure to please. Easily brandable, many of our interactive entertainment options for fanzones can incorporate logos, specific colours and key messages to land your brand with impact. 

Whatever your sporting event, our multilingual team of experienced Entertainment Experts are on hand with a wealth of knowledge and local understanding.

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CASE STUDY: Kick-start Football Ad Campaign

To celebrate the UEFA Europa League, BT Sport, launched an epic TV advertising campaign featuring our sports inspired acts. Our urban Street Dancers and Football Freestylers were filmed at various London locations across London for the colourful, energetic sports commercial. Dressed in street style attire and sports clothing, the multi-talented troupe showcased freestyle acrobatics, break-dancing, flips, kicks and tricks in front of the cameras for an athletic yet stylised demonstration. 

Street dancers and football freestylers are also great for spontaneous flash mob routines to excite sports fans waiting in the fan zone ahead of kick-off or at half-time.

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Grace Henley

Grace Henley

Creative Content Executive grace.h@scarlettentertainment.com 01626 572194

Creative Content Executive, Grace, is a copywriter and digital content curator with experience in B2B marketing, communications and PR. With a love for the dramatic arts, Scarlett Entertainment’s diverse roster of talent immediately caught Grace’s eye.

Since joining the team, Grace has worked across multiple departments, liaising with both artists and clients to build relationships and create memorable entertainment experiences. Grace collaborates with artists to put together impressive promotional material and creates insight-driven copy for the company’s website and social media channels.

Grace Henley

Grace Henley

Creative Content Executive grace.h@scarlettentertainment.com 01626 572194

Creative Content Executive, Grace, is a copywriter and digital content curator with experience in B2B marketing, communications and PR. With a love for the dramatic arts, Scarlett Entertainment’s diverse roster of talent immediately caught Grace’s eye.

Since joining the team, Grace has worked across multiple departments, liaising with both artists and clients to build relationships and create memorable entertainment experiences. Grace collaborates with artists to put together impressive promotional material and creates insight-driven copy for the company’s website and social media channels.

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Grace Henley

Grace Henley

Creative Content Executive grace.h@scarlettentertainment.com 01626 572194

Creative Content Executive, Grace, is a copywriter and digital content curator with experience in B2B marketing, communications and PR. With a love for the dramatic arts, Scarlett Entertainment’s diverse roster of talent immediately caught Grace’s eye.

Since joining the team, Grace has worked across multiple departments, liaising with both artists and clients to build relationships and create memorable entertainment experiences. Grace collaborates with artists to put together impressive promotional material and creates insight-driven copy for the company’s website and social media channels.

Grace Henley

Grace Henley

Creative Content Executive grace.h@scarlettentertainment.com 01626 572194

Creative Content Executive, Grace, is a copywriter and digital content curator with experience in B2B marketing, communications and PR. With a love for the dramatic arts, Scarlett Entertainment’s diverse roster of talent immediately caught Grace’s eye.

Since joining the team, Grace has worked across multiple departments, liaising with both artists and clients to build relationships and create memorable entertainment experiences. Grace collaborates with artists to put together impressive promotional material and creates insight-driven copy for the company’s website and social media channels.

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