Alex is without a doubt one of the most talented magicians of our time. With professional experience of more than 20 years, his style is unique and modern, his sense of humour - smart and pertinent and his relationship with the audience - always generous.
Born in the country of the roses, Bulgaria, Alex has lived and worked in France since 1998. He has been fascinated with the wonderful world of magic since his childhood. It all began with some simple tricks and followed by inscription in a real magic school. At the age of 16, Alex put together his first stage magic act. In 1994 he was accepted in the National Academy of Performing Arts in Sofia where he studied acting and pantomime.
Alex has collaborated in theatre productions such as Shakespeare's' "Hamlet" and Eduardo de Filippo's "La Grande Magia". At the same time, he took part in many TV shows which made him one of the most famous magicians in Bulgaria.
Alex also participated and won several prestigious awards in different artistic and magic competitions. In 1998 Alex accepted the invitation of a French show production company for several tours all over France. It was the beginning of his "French life", based in Dijon.
In 2010 Alex collaborated with the biggest Spanish show producer "Romantic Corporate" and appeared on the Canary Islands before international audiences. Even though Alex performs his show all over France and Europe, he lives in Dijon where he creates and rehearses his amazing illusions. Alex's "Happy Magic" show is the result of longs hours of work, reflection and meditation and years of experience on the international stages; it has been enjoyed by thousands of people "live" and by millions of TV viewers.