This Week in the Event Industry: 7th October

This Week in the Event Industry: 7th October


The first week in October has been a bumper week for the events industry with new appointments in huge companies, innovative events, successful launches, and top tips for event managers and organisers. Once again we’ve picked out some of our favourite news stories and inspiration articles. Enjoy!

New Announcements

Global brand experience agency, Jack Morton Worldwide has announced the appointment of Christopher Butler as its new Director of Content Studio.

You can read the whole story here.

The Hotel Festival

That’s right W Hotels have launched their very own music festival entitled ‘WAKE UP CALL: A W Hotels Music Festival’ which took place this past weekend at its property in Scottsdale, Arizona. You can read more about how the brand aligned the festival with their image on  


Celebrity author Tom Fletcher has published his first children’s book, The Christmasaurus via Penguin Random house Children’s. A book combining the author’s love for Christmas and dinosaurs, the launch was held at the Natural History Museum and showcased a dinosaur made from 2,500 Warburtons crumpets!

To reach the whole article on the event, which was a fantastic example of a tailor-made experience, head over to Event Magazine.

Ticketing Strategies

One of the biggest worries of hosting any ticketed event is not selling enough tickets to cover costs. Here are top 5 tips to make sure you’re covered.

Read the full article on Boomset.

Record Breaking Launches

Late last month the new Land Rover Discovery was launched to the world, featuring the largest ever LEGO structure consisting of 5,805,846 bricks.

You can read more about the launch on Event Industry News.

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