This Week In The Event Industry: 30th September
Another exciting week in the events industry! Marriott International becomes the largest hotel company in the world, MCI forges a partnership with Higher Logic, Beam Suntory announces experiential plans for one of its whisky ranges, and Ford partners with Refinery29 for NY Fashion Week.
We’ve picked out our favourite event industry news and trend pieces, top tips, and event inspiration from across the board. Happy Friday, we hope you enjoy!
When two become one
Marriott International has become the largest hotel company in the world with the official acquisition of Starwood Hotels and Resorts, in a £9.4bn deal.
You can read more about what this means for members of each companies’ rewards programmes, and hints of changes to follow on Conference & Meetings World.
Wildgoose takes New York!
We always love to hear about success in the events industry. Earlier in the year Wildgoose launched their New York office and managing director Johnny Edser has some words of wisdom to share with anyone else that is thinking of expanding abroad.
You can read the whole interview on C&IT Magazine.
Apples and Pears
September 22, which also happened to be the first day of autumn, saw the launch of Farm Heroes Super Saga and a fully immersive experience for New Yorkers. The Interactive Urban Orchard was incredibly impressive. You can check out the video documenting the activation on Event Magazine.
— Event magazine (@Eventmagazine) September 28, 2016
Dynamic Spaces to make you more productive
So while this article wasn’t strictly published this week, we’ve only just discovered it and boy are we glad we did! An insightful look at how meeting spaces are developing to encourage productivity, creativity, and innovating, this article will give you series office envy as well as event venue goals!
You can read the whole article on Event Genioso.
Make your event more enticing!
In one of our most popular articles of the moment we explore how you can wow guests with inventive foodie contraptions created by our real life Willy Wonkas. We recommend the Vaporising Edible Mist Orbs.
You can read the whole article on our blog here.