This Week In The Event Industry: 2nd December

This Week In The Event Industry: 2nd December


It’s time for our weekly event industry roundup with inspirational ideas, insightful articles and exciting news pieces about the latest developments in the event industry. From a room with a zoo, to how to setup a Snapchat geofilter for your event… happy reading event profs!

Forget the Giraffe hotel

Flanders Meeting & Convention Centre Antwerp has opened their newest meetings centre located within the award-winning Antwerp Zoo – one of the first Zoos started in the 19th century. Read more about what this new and exciting event space has to offer here.

Galaxy activation

To celebrate the impending release of the new space saga movie, World Duty Free are hosting an activation at Gatwick Airport that will immerse travellers into scenes from the film.

The activation will remain open until 17 January 2017, you can find out what is on offer as part of the experience here.

Geofilter, how?

Digital marketing is developing at an incredible rate; one of the latest advancement is Snapchat’s new geofilter. Snapchat geofilters are overlays that can be applied to a snap depending on the snapper’s physical location. Since this is a form of social media that has over 60 million daily active users in the US and Canada alone, it’s the perfect way to engage with attendees of your event.

Here’s your crash course guide to creating a Snapchat geofilter.

Custom event marketing

Looking for a way to create one-to-one communication between attendees and hosts? Check out this wristband that allows attendees to answers questions from the client / hosts, and then based on their answers the wrist band would light up to corresponding points in the event. For example if you want to highlight all the people who have attended one of your events before. The illumination is just one capability – read BizBash’s whole article to find out more.

83 ideas for events

2016 is nearly over and the calendar for next year is already filling up fast with events, if you’re stumped for ideas and formats for your next event then this list of 83 event ideas from Eventbrite is the holy grail – and of course we can help you make these ideas a reality!



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