This Week In The Event Industry: 27th January

This Week In The Event Industry: 27th January


Happy Friday event profs, we’re here again with our latest event industry news roundup!

This week we’ve picked out the most topical articles from across the industry’s most revered online sources of news. We look at the best Chinese New Year activations, who’s going to be at this year’s International Confex in London, the real fallout from Brexit, and what Facebook stories spells for the event industry.

Experience China

It’s Chinese New Year tomorrow (28 January), and communities around the world will be coming together in celebration. Event Magazine looks at five of the best activations held by brands this year to celebrate the coming of the new lunar year. Lanterns, VR, themed activities, art exhibitions, food deliveries and ancient traditions are all employed to create the ultimate Chinese New Year experience for event attendees. Read the full article here

Innocent, PlayStation and L’Oréal

We’ve already heard that Alex Polizzi, TV’s The Hotel Inspector, will be one of the keynote speakers at International Confex, but now the conference programme has been announced in full and we couldn’t be more excited. Famous international brands like Innocent, PlayStation and L’Oréal will be there, whilst the educational programme will be split into different themes! You can read more at Conference and Meetings World.

Brexit Fallout

With the UK’s Prime Minister wanting to have triggered article 50 within a few months of 2017, it’s little surprise that Brexit is once again on everyone’s lips. There’s already been some speculation as to what leaving the EU will mean for the UK event industry – especially those with travel programmes. You can read the full results of the Business Travel Show’s poll here.

Facebook Stories

Things are constantly changing and developing in the world of social media. Event Manager Blog looks at the latest sharing trends, and what the development of Facebook Stories will mean for Snapchat, and how event professionals can harness its use for their events.

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