This Week In The Event Industry: 17th February

This Week In The Event Industry: 17th February


Happy Friday event profs, we’re ending the week with our event industry roundup featuring stories from Singapore Tourism Board, the late Green Light Events, International Confex, and news about the latest brand activations.

Here’s to a great week and an event greater weekend!

Exhibitor Highlights

The whole event industry is gearing up for International Confex, which will once again be held at Olympia in London. If your still in the midst of planning your visit, Confex’s exhibitor highlights will help you discern which exhibitors should be on at the top of your priority list.

A multi-sensory Dairy Milk experience

Once again Cadbury’s will be offering a music themed multi-sensory experience to showcase its flavours range. The brand has commissioned a study look at the science between music and mood in order to help chocolate lovers decide which Dairy Milk flavour they most feel like – ingenious!

During this unique activation, attendees will have the chance to create their own music to match their Diary Milk profile with a one-on-one masterclass with DJ Marvin Humes.

Singapore INSPIRES

Singapore Tourism Board and C&IT have teamed up to launch a MICE Forum and Fam event dubbed ‘Singapore INSPIRES’. Aimed at top European M&I planners, the event will be held in Singapore 23 – 27 March and open to senior agency buyers. Attendees will have the chance to visit some of the city’s top venues and attractions, take part in experiential activities and content sessions, and networking.

Green Light Events Rebrand

Irish events agency Green Light Events announces some big changes including the appointment of a new CEO, opening an office in San Francisco and rebrand to Cogs & Marvel. 2015 saw the brand increase their revenue by £7m whilst the last 12 months have seen the team nearly triple in size.

It’s hoped that these changes will help the company achieve their goal to double their turnover in the coming year. 

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