This Week in The Event Industry: 13th April

This Week in The Event Industry: 13th April


In the spirit of the long Easter weekend we are bringing our weekly roundup of event inspiration and ideas forward a day! 

An interest roundup of the latest event ideas articles posted online in the last week, this week we’ve got news on how you could capture more of your event data, what Murakami’s Norwegian Wood can teach us event profs, why neon signs are having a moment, and event to look forward to over the Easter weekend. 

Event data!

A topic that we’re always talking about – and for good reason, hosting a live event is all well and good but being able to take advantage of all those stakeholders in one place and capture some big data that could be used to not only improve on your next event but also further your business’ opportunities (phew). So here’s how you can more effectively capture your event’s data at EVERY stage – from pre-event to post-event through various online tools. 

Neon, neon, neon

Neon detailing has always been the way to go if you want a bold event décor look at your event, but neon signage seems to be having a bit of a moment at events right now. Whether it’s the company name, brand logo, campaign, slogan… neon branding is rife and it can be used to create a range of looks from feminine to urban! 

Check out this look book to get some ideas for your next event. 

10 Lessons from Norwegian Wood 

This one is slightly unusual but we love it. Norwegian Wood is an incredible stand-alone novel from acclaimed Japanese author Haruki Murakami. Beautiful and raw is tackles a lot of relatable topics, which teaches the reader a thing or two about life in general. 

Event Manager Blog have gone one step further and applied all of these life lessons to event planning – and we love it!  From the impact of music, to capturing the moment, to how to embrace loss and failure… all at events. If you’ve not read the novel, you’ve got a whole four days stretched out ahead of you… 

Get out this weekend

The Easter weekend is almost here and there are LOADS of events going on across the UK – so if you find yourself stuck for something to do and want to get out here is Event Magazine’s list of fun experiences to visit. From Cadbury’s annual egg hunt, to the Moomins at Kew Gardens and Nick Jr.’s family-friendly augmented reality experiences at Intu shopping centres. Seize the day we say

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