This Week In The Event Industry: 10th March

This Week In The Event Industry: 10th March


Happy Friday event profs – we hope you’ve had a productive week. Once again we’ve picked out our favourite articles from the event industry this week and compiled them into an easy access list for you!

This week we’re talking about the Geneva Motor Show, the world’s largest and most influential conference and exhibition in terms of computer graphics, how to reduce your event non-attendance and event promotion mistakes to avoid.

Behind The Scenes: Geneva Motor Show

The Geneva Motor Show kicked off yesterday and automotive brand Honda is delivering an activation to showcase what it dubs to be the future of electric vehicles.

The car brand’s stand features 21 products and took 20 days to set up, which isn’t surprising considering it includes a high-tech 4K 3D photon server to create an immersive experience based around ‘The Power of Dreams’. At the show Honda is showcasing its new Honda Civic Type R, the Honda NeuV electric concept car and the Clarity Fuel Cell vehicle.


Tokyo has been chosen as the host for the 11th edition of SIGGRAPH Asia – the world’s largest and most influential conference and exhibition when it comes to computer graphics and interactive techniques.

Having previously been held in Yokohama and Kobe, Tokyo as a city is Japan’s largest hub of computer technology industries and a perfect fit for the event.

50 Quick Tips

We all know that one of the biggest frustrations for event planners is when event attendees don’t turn up to events. You’re left asking yourself why? What went wrong?

Event Manager Blog have come up with 50 quick tips to help ensure that your seats are filled at every event.

Common Event Promotion Mistakes

You might think that you are doing everything in your power to make sure that your event is promotion is reaching its target audience and drumming up excitement. However when it comes to driving ticket sales, there are four mistakes that often lead to failure.

Setting realistic goals, tracking your promotional efforts, paying attention to SEO and thinking seriously about your conversion rates are all things that you could be focusing on equally. How? Read Eventbrite’s tips.

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