Tweet Roundup: #Eventprofs on Twitter
Happy Friday event profs, this week we’ve picked out some of our favourite inspirations articles and event news pieces and compiled them into our ever popular event industry news roundup!
This week we’ve got a bit of an event tech theme going on with articles looking at emotion powered tech, whether digital will soon kill live events, new virtual reality brand experiences, and what it could mean for event profs if Facebook buys Twitter.
Event technology is taking ever more exciting steps towards handing attendees complete control. Brands including Ebay, Benefit Cosmetics and Microsoft have all made use of technologies that translate users’ emotions – clever stuff.
Using bio-analytics technology, facial coding software and facial recognition software brands are creating unique user experiences. Last November, Ebay invited attendees to browse Ebay’s giving page whilst software detected their reaction to each item, resulting in an emotional profile demonstrating what items they connected with the most. Benefit Cosmetics used facial recognition analysis to reveal what users brows were saying about their emotions.
— Event magazine (@Eventmagazine) February 23, 2017
With every passing year, and every new event tech development the underlying question surfaces: are live events and physical meetings still relevant? Yet the prevalent answer is always: face-to-face builds relationships through emotions and no matter how hard we try we can never get that same connect through digital means.
Read the full article from Kerry Prince, IBTM Events here.
Virtual Venue at the EPS
The whole event community is getting geared up for the Event Production Show and International Confex next week in London. Hawthorn (event production company) is inviting visitors to get involved in their new virtual reality venue experience. Offering delegates a unique on-stand experience that will allow them to experience a range of venues the company partners with first hand, this exciting use of VR will be a powerful tool.
Read the write up here.
Who bought all the social media platforms?
The number of social media platforms not owned by Facebook is growing ever smaller and rumours are once again circling about the social media giant buying Twitter.
What could this mean for the event community that have longer favoured Twitter for its ability to group conversations by hashtags and its real-time nature? Event Manager Blog tells us.