Tourism Action Plan Launched To Boost UK Events Industry
The UK Government has confirmed its commitment to the country’s events sector with the launch of a new Tourism Action Plan, in a move that has been welcomed by industry professionals as a way to bring more international events to Britain.
Introduced on 26th August, the new plan will focus primarily on boosting leisure tourism, and features a series of initiatives to both encourage staycations and establish the UK as a major tourist destination. However, the programme also outlines the government’s prioritisation of support for the events industry, and it is hoped that it will continue to break down barriers to ensure that Britain becomes the go-to place for global business events.
Michael Hirst, chair of the Business Visits and Events Partnership, said: “We welcome the new Tourism Action Plan’s recognition of the importance of continuing the work of the Events Industry Board to bring more international events to Britain. It's also gratifying to note that incentive travel, an often overlooked segment of business visits, has been recognised among the awards in the Discover England fund.
“Hopefully this will encourage a further resurgence of interest from overseas markets in motivational and award programmes within England, where combined business and leisure activities can be used to incentivise improved company performance.”