Permanent AR Installation Set For Helsinki

Permanent AR Installation Set For Helsinki


Helsinki’s Messukeskus Expo and Convention Centre is set to have a permanent large-scale augmented reality installation.

Deemed to be the first of its kind in the world, Messukeskus’ augmented reality experience will be fully immersive and become a permanent feature in the customer experience at the centre and their events. The AR installation brought to life by Immersal software will bring virtual images into the real world to create a seamless experience, working in much the same way as Pokémon GO.

Messukeskus will debut their augmented reality installation at the Travel Fair in January, before rolling it out across their whole events calendar.

Image credit: Matthew Corley

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