MIcrogaming at ICE Totally Gaming 2019

Microgaming at ICE Totally Gaming 2019

18/02/19

Microgaming took to one of the gaming industry’s must-visit events, to usher in a compelling showcase of diverse content over three action-packed days in the heart of London at ICE 2019.

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Entertainment Specialist, Kate Fowler, collaborated with the award-winning online gaming software developer, to bring their exclusive games to life through different tailor-made branded performances for over 40,000 visitors. 

On day 2 of ICE 2019 Microgaming celebrated a brand new online slot, Shogun of Time, developed by Just For The Win. Our Trio of Samurai Warriors amplified the launch with a spectacular show on stage at the Microgaming Bar. Guests gathered around as our specialist performers showcased a high octane show to the music soundtrack of the game.

All of the shows and costumes on both days were developed by our In House Production department and choreographed to music chosen by our client.

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Day 3 of Ice Totally Gaming saw Microgaming introduce the world to Banana Odyssey, an upcoming space-themed online slot. The game follows two astrochimps on an exhilarating space-race towards the banana planet’s fabled riches. The casino game is a 5x3 reel slot packed with thrilling features, including expanding wilds, respins and free spins. Kate Fowler helped launch this new game with a stellar performance including a tailormade dance routine. 

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ICE Totally Gaming 2019 was a huge success for Microgaming with many taking to social media to share their connection with the brand and our immersive entertainment experiences online. 

Kate Fowler Senior Account Manager commented on the event. 

"After working with Microgaming on their exhibition stand for ICE Totally Gaming 2018 it was fantastic to work with them again in 2019, creating more branded entertainment. It was exhilarating to see our live performances connecting with so many people at the Microgaming Bar."

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Microgaming at ICE Totally Gaming 2019

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See last year's ICETotally Gaming Expo entertainment here.

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