Events Industry News, Trends and Inspiration: September 2017

Events Industry News, Trends and Inspiration: September 2017


Welcome to our monthly round-up of events industry news, trends and inspiration. Here are the features and news pieces and that jumped out to us and we wanted to share this concise round-up with you. Highlights of the month includes Virtual Reality, Newsjacking, Pop-Up Events and more.

Industry News:


Apple unveils new iPhones

Big news this month was the unveiling of iPhone 8 and X and there’s talk about how these latest versions are going to be beneficial to Event Profs. Development of software means that fantastic features are now available in the palm of your hand and the iPhone is likely to become an invaluable tool.

Uber License to affect Event Profs in London 

As previously mentioned in this week’s Twitter Round-Up, Uber is not having it’s London license renewed and this is likely to have an impact on events professionals in the capital. Only time will tell if the renewal will or won’t go ahead. Keep your eyes peeled on that. 


Newsjacking is not a new concept but it is something that has come back into the limelight. Essentially it involves targeting a breaking news story to promote your brand or product. 

Newsjacking is the art and science of injecting your ideas into a breaking news story so you and your ideas get noticed,”  - David Meerman Scott, who popularized the term ‘newsjacking’.  

As newsjacking works with something happening in the ‘right now’ the effects of using this technique are immediate. There are pros and cons and right and wrong ways of newsjacking. One of the best examples of clever and successful Newsjacking was by Oreo during a blackout at a Super Bowl game


Digitial-Only Ticketing for Event Comes to the UK

In other news, The Islington Assembly Hall has become the UK’s first digital-only ticketed venue. Using a partner app called DICE, the bold move is in order to eliminate ticket touts and limit secondary ticketing. Not only is this paper-free options but the app will allow for a more user-friendly experience with bonus features to keep updated on upcoming events.



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Virtual Reality

VR is very much the talk of the town right now. Thanks to constantly developing technology, Virtual Reality experiences are no longer a thing of the future but an accessible medium that is fast become the most trendy entertainment or engagement option at events all over the world. VR headsets are readily available at an affordable rate and already being put to great use by big brands, trade shows and entertainers. 

What does VR offer to the world of events? For a start, this blog discusses the effects of virtual trade shows and explores the benefits and possibilities involved. Secondly, we have acts using virtual reality to entertain guests. This ranges from Hara Hiroki’s VR Illusion Show that fuses VR with video mapping, and the immersive Virtual Reality Live Painting, a perfect choice from immersing guests into a virtual art piece, as well as customisable options for a range of events.  

If you want to find out more, be sure to also check out - The fundamentals of VR and AR for events (A guide).

Pop Up Events

Again, not a new concept but one but according to Event Brite they are all the rage these days and they have even put together this handy little guide called 10 Things to Know for Your Next Pop-Up Event. The advantages of pop-up events is that they are extremely flexible, they allow you to be creative and are generally cost effective.

Event Brite state that “The possibilities for pop-ups are endless! You can use a pop-up event to create ticket revenue, drive product sales, increase brand awareness or simply trial your ideas. Whatever your business and goals, this flexible event format can work for you.




Wedding Ideas 

With the wedding season winding down, this list looks back on some quirky and unusual ideas that you are fully encouraged to steal for your big day or into your planning. Weddings are constantly moving away from traditions and couples are coming up with alternatives that make their special day memorable. 

See for yourself with these 27 Brilliant Ideas You're Going to Want to Steal For Your Wedding.

Add Some Fun To Your Event 

Corporate events run the risk of being either boring or unmemorable. This post explores 12 creative ways you can add fun to your event with a range of options from themes to adult play areas, and no, that’s not what you think. It is incredibly important that you try and stand out from the rest and give your event a memorable or interactive experience. This may require you to think outside the box and remember that here at Scarlett Entertainment we have a team of experts with a wealth of knowledge who can help you out. 




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