Event Support Programme Launched By VisitBritain
VisitBritain, the official tourist board for Great Britain, has announced a new programme encouraging the growth of the UK’s £19bn events industry. According to Tourism Minister Tracey Crouch, the incentive scheme “will help to grow this multi-billion pound industry even further, boosting our economy and bringing more people to our shores.”
The four year Event Support Programme will provide advocacy and funding to “encourage as many people to visit and organise their events in the UK.” Targeting destination management organisations (DMOs) and event organisers working with DMOs, applicants will be given the chance to receive a share of the £1m annually allotted funds.
Chief executive of Visit Britain Sally Balcombe said that “with local organisations we can attract more lucrative international business events to Britain spreading the economic benefits of business tourism across all our nations and regions.”
For more information on the programme click here.