Ideas for Your Car Reveal in Stuttgart

Ideas for Your Car Reveal in Stuttgart

What better place to host a new Car Launch event than in the birthplace of the automobile? Stuttgart, the home city of Mercedes-Benz, Porsche and Daimler, is nicknamed the "The cradle of the automobile" and “Benztown” by locals. This is the place where Karl Benz invented the automobile and Daimler pioneered the first motorcycle. What other city offers visitors a privately owned hotel with ‘car themed’ rooms?

On average, car development takes around three years and costs hundreds of millions of pounds, so it’s important to get a vehicle launch right. A Car Reveal to VIPs and the world’s media can ultimately determine the success of how well a vehicle sells, and in some cases the future of the company. As car sales grow to record levels, the automotive industry is becoming more competitive and the role of Car Launches is increasingly a high profile affair.


Why Stuttgart?


As well as its impressive automobile history, Stuttgart is one of the safest cities in Germany despite being the country’s 6th largest city. A green destination, Stuttgart is nestled in a valley and lies between thick woodland and the surrounding vineyards; a stunning setting for a car reveal.

This is the city that can claim to have produced the first combustion and high speed engines, as well as the first place to manufacture the VW Beetle. Home to the headquarters of Porsche and Mercedes-Benz, this is where Mercedes-Benz launched their new AMG GT to eagerly awaiting automotive journalists in September.

Stuttgart is well suited to hosting car reveals thanks to its world-class event facilities, good automotive industry links and transport network. The city boasts the ninth biggest exhibition centre in Germany and it is here that a range of automotive EXPOs and events are held each year; including the Automotive Testing EXPO Europe and the Engine Expo 2014 billed as ‘the must-attend event for everyone involved in powertrain design’.


The Right Venue for Your Car Reveal


As you would expect from a city so steeped in automobile history and expertise, there are a good range of venues in which to host an impressive Car Launch. The Trade Fair grounds Messe Stuttgart were completed in 2007 and are conveniently located next to the city’s airport and main Autobahn route. The site includes an events centre, the ICS International Congress Centre Stuttgart that can accommodate up to 5,000 guests.

For organisers wanting an automotive-themed event space for their car reveal, then Motor World in Stuttgart could be right up your street. Originally an airport and airfield, Motor World Stuttgart was opened in 2009 and is home to a number of classic car companies and organisations, as well as classic car activities and courses. This is the place where car specialists and enthusiasts can be found offering experiences, services and just a place to soak up all things ‘car’. The massive site also includes a range of event spaces, the largest of which is Legend Hall. Surrounded by vintage cars displayed in window sized glass boxes on one side, this 1,000 square meter unique event space boasts all the latest media technology and a Motor World ambiance. The Motor World site also includes the perfect places for VIP guests to stay during you Car Reveal event. The V8 Hotel boasts car themed rooms including; the Car Wash Room, Garage Room, Drive-In Movie Room and Route 66.


Ideas for Your Car Reveal in Stuttgart
Ideas for Your Car Reveal in Stuttgart

Stuttgart’s Solitude Racetrack - widely used up to the 50s & 60s as a test track for Porsche and Mercedes-Benz – is a public road race track that hosted F1 events, Motorcycle GPs and other notable racing events. Races would draw crowds of up to 280,000 and although the last race was held here in 1965, a revival is planned for 2015. A historic and grand setting for your Car Launch could include the Castle Solitude which overlooks its namesake, the Solitude Racetrack. The area surrounding the Castle is impressive, with large scale events regularly held here.


Wow Factor Entertainment for Car Launches


One of the ways to ensure that your Car Reveal event is impressive and attracts all the right attention is to produce a Wow Factor show to create hype and a memorable experience for guests.


Acts in Germany


Vertical Drummers


With previous clients that include VW and Mini, you know you’re in good hands for your Car Launch event. This German act will stun your audience with their musicianship, toe-tapping beats and aerial wizardry! Using high speed and specially developed winches, these percussionists can reach vertical speeds of more than 8 metres per second and soar to heights of between 8 and 80 metres. Perfect for indoor and outdoor Car Reveals, this Vertical Drumming act will create a bespoke show to match your Car Launch event in Stuttgart to include individual choreography and customised backgrounds.


Ideas for Your Car Reveal in Stuttgart

Aerial Video Mapping


A visual spectacle that will perfectly match an elaborate Car Reveal event, this Aerial Video Mapping group from Germany have previously performed for Mercedes-Benz, Audi and Lamborghini. The show is the perfect fusion of technology and movement and guests will watch in delight as graceful aerialists interact with the customised projected scenery behind them. This show can be created to suit client requirements, venues and themes.


Ideas for Your Car Reveal in Stuttgart

Glamorous String Quartet


A popular choice for smaller Car Reveal events, this glamorous all-female string quartet has performed around the world at high profile events including a Mercedes Car Launch and Range Rover Reveal Event. The show includes high-tech strings, a contemporary but classical sound and exclusive outfits designed by Nicky Vankets. A bespoke show can be performed for Car Launch events that will captivate audiences with its modern mix of classical and pop music.


Ideas for Your Car Reveal in Stuttgart

International Acts


Car Video Mapping


This is the perfect show for a Car Reveal event as it blends the very latest special effects technology and cars. Image mapping is used to bring cars to life with specially customised visuals that will leave your audience breathless. One of the leading video mapping acts in the world, this group of talented video mapping projection experts have won numerous awards and performed for brands that include Shell & Ferrari. This is a real showstopper that is guaranteed to attract maximum exposure for your Car Launch event.


Ideas for Your Car Reveal in Stuttgart

Aerial Balloon Show


Wow your excited guests with this stunning show that can be customised specifically for your car reveal to include logos and images of the car. An elegant aerial show is performed under a suspended giant helium balloon on to which images and words can be projected. This is entertainment to inspire and captivate at car reveals.


Ideas for Your Car Reveal in Stuttgart

Logo Waterfall


A unique concept in high tech displays, the logo waterfall uses cascading water drops and special lighting to create words and images in a waterfall. Previous clients include Porsche, Lotus and Formula 1, who have utilised this creative use of technology to great effect. The Logo Waterfall uses programmable solenoid valves so that cascading water droplets become pictures and logos.


Ideas for Your Car Reveal in Stuttgart

For more ideas on entertainment for your car reveal event in Stuttgart contact Team Germany or follow Team Germany on Twitter @scarlettent_DE 


__By Beki Polding

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