PUMA Product Launch at New York Footlocker
The first month of the year has begun with a PUMA Product launch at Footlocker in New York City.
The event agency working on this project approached Scarlett Entertainment to find iconic British entertainment to match the red, black and white Puma trainers being launched at the flagship Footlocker store in New York.
Talking about its new London themed basketball trainers PUMA says that:
“Basketball may have started in the United States but our friends over the pond are on the come up. With the Clyde Court London, we celebrate basketball as an international game. We keep it in the family - PUMA and Lion, on the hunt together.”
Our entertainment specialist who supplied the London Guards in New York was Diahann Hall. Diahann created an interactive entertainment experience that highlighted the concept of the trainers and our guards provided a welcoming experience for guests entering Footlocker.
Scarlett Entertainment's London Guards handed out flyers and promotional material whilst wearing the PUMA Clyde Court London’s.
The new PUMA trainers, also promoted by New York Forward Kevin Knox, have already sold out on the PUMA website.
Even though It’s the beginning of a new year we are still providing our clients with the same excellent service as the years previously, so if you need entertainment for your product launch then please get in touch.